Today’s Client Input
Clients have no idea of what they want, they approve a creative brief, give direction then totally change direction and play art director. 3 concepts were presented, completely separate paths to go down with direct messaging and imagery specific to each….thus there are 3 separate “concepts”. They are all on strategy.
Client: Well I really like the concepts you presented and I’m impressed. Although why don’t you show me something that incorporates concept 1 with concept 3. The headline in concept 2 could work as well, so take the image and color pallete from concept 3, the headline from concept 2 and the copy from concept 1 and find a happy medium. Maybe use a square look or boxes around the images with the colors in concept 1and make the logo bigger like in concept 2. Also if you could use a rectangle outside of circle that compliments another shape but give us more real estate kind of graphic. I’ll draw it for you and photocopy my drawing and fax it to you so can see what I’m saying. You guys did a great job, these are really good concepts.
Response: This makes no freakin sense whatsoever. No way…not doing it. Go screw yourself.