Russell Davies Assignment 7
Russell Davies has posted Assignment #7 for his Account Planning School of the Web. The assignment is titled Cruise Ships in Peril (only you can help them) and is due by the end of June. If you actually have "spare time" to give it a shot, the winner gets 2 hours of his time to chat about strategy, your work or whatever. Here’s the assignment in a nutshell
The topic: The cruise ship industry.
The question: What the hell happened?
The task: Break down the problem, build up the industry.
The assignment: Save this industry with a cunning
piece of meaning management. First the analysis. Then the creative.
Full Assignment #7