I don’t even know or care what this ad is about, or if it even makes sense. It includes a drumming gorilla, Phil Collins, great execution and an unrelated product. I think it’s simply clever and spot on. Glass And A Half Full Productions says “Well it just seemed like the right thing to do. There’s no clever science behind it - it’s just an effort to make you smile, in exactly the same way Cadbury Dairy Milk does. And that’s what we aim to continue to do; simply make you smile. So if a drumming gorilla’s not enough, wait until you see what else we have up our sleeves.” Watch it.