Via directly psfk. In recent years, we’ve witnessed many examples of internet fueled fame. From Corey Kennedy to Perez Hilton, Tila Tequila, to Ze Frank, they all jumped from obscurity to a kind of niche fame (with some going on to mainstream celebrity). What’s the formula for this meteoric success, and is it based on talent, or [...]

Behance interviewed Kidrobot founder Paul Budnitz to figure out how he turned a tiny niche business into a success. Some of his methods are surprising. Link