I’m a big fan of 37 Signals and their approach to “Getting Real“. It has relevance and value in many aspects of business, beyond online product development. The philosophy of keeping it simple and relevant is something we strive for yet it can be easy to lose sight of for anyone. Fried proposes the above questions that [...]

User Experience Design, the science and nature of the discipline is the subject of the book Aligning Design Strategy with Human Behavior. Link